We knew the type of product we wanted to offer through Artistic.ly and we knew the kind of cost price we needed to hit.
We've been successful with one part of this and not very successful with the other.
In the end we've decided to increase the quality of just about every aspect of our products and this has had a profound increase in our product buy prices. Ultimately, we think it's worth making the extra investment and sacrificing our margins to ensure that each customer is completely delighted with what they receive.
Nick has spent a huge amount of time with our suppliers perfecting every aspect of the product, ensuring our consumers will be completely blown away with the quality we are offering at the prices we are proposing. Both have done a fantastic job and here are some detail shots from the final samples
In terms of the specifics, here's the final lowdown:
Fine Art Paper: 310gsm German etching papers from Hahnemühle. Yeah, we know there are loads of cheaper alternatives ..... but this textured, bright-white paper delivers incredible colour matching with long-lasting, vivid colours. You need it in your lives.
Inks: Archival ink designed to resist fading and weathering for at least 80+ years.
Mount: All prints are dry mounted to ensure the perfect position with no warping or ripples.
Frame mouldings: All prints come with the choice of either a beautiful black or white frame. The frames are extremely simple and elegant with strong corners and a smooth, consistent finish.
Framing technique: Each print is beautifully framed with a black or white solid wood moulding in a gallery style, with deep fillets to separate the print from the glass.
Protective glazing: We are using modern coated glaze which provides extremely low levels of reflection in the majority of lighting conditions.
Deboss: Every print is debossed with the Artistic.ly seal to guarantee authenticity.
Hand-numbering: Each edition is hand-numbered using silver ink.
Size: We are only offering a single size of 50x70cm (approximately 27.5x20 inches). With the frame, the overall dimensions are 528mm x 728mm x 32mm.
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You should know that the kit completely rocks.
